{"id":27070,"date":"2025-12-01T08:56:46","date_gmt":"2025-12-01T08:56:46","guid":{"rendered":"https:\/\/www.pta.es\/noticias\/opplus-holds-its-final-executive-campus-of-the-year-with-a-conference-focused-on-the-agri-industrial-sector\/"},"modified":"2025-12-01T08:56:46","modified_gmt":"2025-12-01T08:56:46","slug":"opplus-holds-its-final-executive-campus-of-the-year-with-a-conference-focused-on-the-agri-industrial-sector","status":"publish","type":"post","link":"https:\/\/www.pta.es\/en\/noticias\/opplus-holds-its-final-executive-campus-of-the-year-with-a-conference-focused-on-the-agri-industrial-sector\/","title":{"rendered":"OPPLUS Holds Its Final Executive Campus of the Year with a Conference Focused on the Agri-Industrial Sector"},"content":{"rendered":"<ul>\n<li><strong>The event presented an Agro 4.0 perspective to explore new strategies and technologies that could support this new era of the agri-industry<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">OPPLUS, headquartered in<\/span><a href=\"https:\/\/www.pta.es\/en\/\"><span style=\"font-weight: 400;\"> M\u00e1laga TechPark<\/span><\/a><span style=\"font-weight: 400;\">, held the final edition of its 2025 Executive Campus. On this occasion, the M\u00e1laga-based company refreshed its usual conference format and opted for a series of presentations, as well as a roundtable in which speakers discussed the role of technology in improving the sector\u2019s efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attendees gathered at the \u00c1gora hall of the <\/span><a href=\"https:\/\/www.opplus.es\/\"><span style=\"font-weight: 400;\">OPPLUS<\/span><\/a><span style=\"font-weight: 400;\"> Training Campus were able to listen to the insights of a panel of experts made up of Ana S\u00e1nchez, Director of Transformation at OPPLUS; Jos\u00e9 Vicente Mateos, Country Manager of Aret\u00e9 Iberia; Jes\u00fas Regod\u00f3n, Head of Digital Tools at Grupo CAJAMAR; Joaqu\u00edn Ortega, Director of the School of Industrial Engineering at the University of M\u00e1laga (UMA); and V\u00edctor Fernando Mu\u00f1oz, Professor of Systems Engineering and Automation at UMA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Executive Campus has become a regular event at OPPLUS. On this occasion, Joaqu\u00edn Ortega opened the session by providing context on the evolution of technology and agriculture, from its origins to the present day. He highlighted that \u201cwe are now seeing autonomous, efficient and predictive agriculture, where we can anticipate any problem that may arise.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, Jos\u00e9 Vicente Mateos offered attendees an overview of the agri-market landscape, helping them understand price volatility and the importance of the social and economic context. He explained the role of \u201cmarketing intelligence, which seeks to bring together all available information and translate it into a predictive and statistical model that allows us to identify market trends and manage this volatility.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the introduction to the agri-industrial market by the first speakers, V\u00edctor Fernando delved deeper into technological applications in the sector. He presented the <\/span><i><span style=\"font-weight: 400;\">Agrobotics-Ditwins<\/span><\/i><span style=\"font-weight: 400;\"> project, based on an ecosystem that promotes circularity and agri-robotics through the use of digital twins. \u201cIn the 5.0 phase of agricultural automation, technology must adapt to humans. That is why this project seeks to automate processes in co-creation with companies.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Jes\u00fas Regod\u00f3n emphasized a key aspect for the agricultural sector: innovation. \u201cAgriculture faces many challenges: adapting to climate change, increasing yields, among others, and tackling them requires innovation: in the business model, in technology, in genetics, and even in how we produce and sell.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To conclude, Ana S\u00e1nchez, host of the event, closed the series of talks by providing the perspective of a BPO in identifying solutions to support the agricultural sector. She also invited the audience to reflect on \u201cnot asking which technology to use, but how to work through processes so that transformation can take place as efficiently as possible.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the roundtable and Q&amp;A session, attendees had the opportunity to participate in a networking session, where they exchanged ideas, explored strategic partnerships, and discovered new collaboration opportunities within the business ecosystem.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The event presented an Agro 4.0 perspective to explore new strategies and technologies that could support this new era of the agri-industry OPPLUS, headquartered in M\u00e1laga TechPark, held the final edition of its 2025 Executive Campus. On this occasion, the M\u00e1laga-based company refreshed its usual conference format and opted for a series of presentations, as&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[],"class_list":["post-27070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OPPLUS Holds Its Final Executive Campus of the Year with a Conference Focused on the Agri-Industrial Sector | Parque Tecnol\u00f3gico de Andaluc\u00eda<\/title>\n<meta name=\"description\" content=\"The event presented an Agro 4.0 perspective to explore new strategies and technologies that could support this new era of the agri-industry\" 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