{"id":29909,"date":"2026-09-25T07:18:44","date_gmt":"2026-09-25T07:18:44","guid":{"rendered":"https:\/\/www.pta.es\/noticias\/fmre-hosts-inspirational-visits-in-malaga\/"},"modified":"2026-09-25T07:18:44","modified_gmt":"2026-09-25T07:18:44","slug":"fmre-hosts-inspirational-visits-in-malaga","status":"publish","type":"post","link":"https:\/\/www.pta.es\/en\/noticias\/fmre-hosts-inspirational-visits-in-malaga\/","title":{"rendered":"FMRE Hosts &#8216;Inspirational Visits&#8217; in M\u00e1laga"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On the 17<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> and 18<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> September, a delegation of executives and representatives from FMRE member companies travelled to M\u00e1laga as part of the \u2018Inspiring Visits\u2019 organised by the Brands Forum to gain first-hand insight into M\u00e1laga\u2019s technological and business ecosystem and engage in high-level institutional meetings.<\/span><\/p>\n<h1><span style=\"font-weight: 400;\">17th September: M\u00e1laga TechPark, AirZone, Polo Nacional de Contenidos Digitales (National Digital Content Hub) and 42 M\u00e1laga Fundaci\u00f3n Telef\u00f3nica<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">The day began with a visit to<\/span><a href=\"https:\/\/www.pta.es\/en\/\"> <span style=\"font-weight: 400;\">\u00a0<\/span><b>M\u00e1laga TechPark<\/b><\/a><span style=\"font-weight: 400;\">. This park has been boosting innovation in the region for more than three decades, gathering more than 700 companies, including several multinational technology firms. Acting as a centre for transferring knowledge in partnership with the University of M\u00e1laga, it has created more than a hundred new businesses each year within its ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once there<\/span><b>, Natalia P\u00e9rez<\/b><span style=\"font-weight: 400;\">, Director of Communications, Innovation and Institutional Relations at M\u00e1laga TechPark; <\/span><b>Eduardo Valencia<\/b><span style=\"font-weight: 400;\">, Managing Director of the Innova-IRV Foundation; <\/span><b>Ezequiel Navarro<\/b><span style=\"font-weight: 400;\">, President of the Innova-IRV Foundation and CEO of Premium; and Pablo <\/span><b>Alifano,<\/b><span style=\"font-weight: 400;\"> Managing Director and Country Head of Talan for Spain, Poland and Latin America, welcomed the attendees, presenting the technology park\u2019s ecosystem and engaging in a discussion with the audience on innovation and competitiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The delegation then visited <\/span><b>AirZone<\/b><span style=\"font-weight: 400;\">, a M\u00e1laga-based brand belonging to Corporaci\u00f3n Altra that specialises in climate control systems, operates in over 60 countries, and focuses on improving comfort and energy efficiency in buildings. <\/span><b>Mari Carmen Gonz\u00e1lez<\/b><span style=\"font-weight: 400;\">, Managing Director of Markets and Corporate Development, and <\/span><b>Pedro Lorca<\/b><span style=\"font-weight: 400;\">, Managing Director of Product, gave a presentation on the company and discussed with attendees the international reach of Spanish companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a networking cocktail lunch, the afternoon continued at the <\/span><b><i>Polo Nacional de Contenidos Digitales,<\/i><\/b><span style=\"font-weight: 400;\"> driven by Promalaga that promotes the audiovisual and digital sector through specialist laboratories focusing on virtual and augmented reality, motion capture, audiovisual recording, graphic design, and 3D printing, providing services to start-ups and companies in the sector<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same compound is home to <\/span><b><i>42 M\u00e1laga Fundaci\u00f3n Telef\u00f3nica<\/i><\/b><span style=\"font-weight: 400;\">, a completely free programming campus with no teachers or lectures, based on peer-to-peer learning and open to anyone of legal age, regardless of whether they have previous experience. The tour was led by Ignacio del Arco, Head of Training at the National Digital Content Hub.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Friday ended with a presentation entitled <\/span><b>\u2018Innovation, Productivity and Competitiveness\u2019<\/b><span style=\"font-weight: 400;\"> by <\/span><b>Ezequiel Navarro<\/b><span style=\"font-weight: 400;\">, who argued that a brand is the intangible asset that best safeguards profit margins, but only as long as innovation sustains it: cases such as Nokia, Fagor, Volkswagen and Honda show that no renowned brand is immune to the \u2018trap of success\u2019. Navarro highlighted the structural productivity gap that Spain continues to face compared with the leading European economies and advocated a firm commitment to open technology as a lever for sovereignty and competitiveness.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">18 September: M\u00e1laga City Council and TROPS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As part of these \u2018Inspiring Visits\u2019, a <\/span><b>meeting of the<\/b> <b>AMRE Board of Directors<\/b><span style=\"font-weight: 400;\"> took place at <\/span><b><i>\u00c1urea Palacio de la Tinta<\/i><\/b><span style=\"font-weight: 400;\">, part of the <\/span><b>Hotusa Group<\/b><span style=\"font-weight: 400;\">, a member of the Brands Forum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was followed by an official reception in the Hall of Mirrors at <\/span><b>M\u00e1laga City Hall<\/b><span style=\"font-weight: 400;\">, attended by the city\u2019s mayor, <\/span><b>Francisco de la Torre<\/b><span style=\"font-weight: 400;\">, who welcomed the FMRE delegation and highlighted M\u00e1laga\u2019s role as a prime example of a \u2018territorial brand\u2019: a city which, in just over two decades, has evolved from a tourist destination into a leading European technology centre, capable of attracting investment, international companies and digital talent whilst undergoing a profound cultural transformation. It is precisely this combination of a strong business community, a commitment to technology and a rich cultural offering that makes M\u00e1laga a prime example of how to build a regional brand across multiple sectors simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, <\/span><b>Sof\u00eda Osborne<\/b><span style=\"font-weight: 400;\">, president of the FMRE, thanked the mayor and his team for their commitment and support in organising the Forum\u2019s programme in M\u00e1laga.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afterwards, the attendees travelled to V\u00e9lez-M\u00e1laga to visit <\/span><b>TROPS<\/b><span style=\"font-weight: 400;\">, an FMRE-affiliated company specialising in avocados and mangoes, which brings together more than 3,000 farmers and has its own production facilities in southern Spain, Portugal and South America, with a commercial presence in more than 25 countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Company president <\/span><b>David Sarmiento<\/b><span style=\"font-weight: 400;\"> welcomed the attendees, whilst general manager <\/span><b>V\u00edctor Luque<\/b><span style=\"font-weight: 400;\"> delivered a presentation entitled \u2018TROPS: from the field to a leading brand\u2019. TROPS\u2019 mangoes and avocados combine technological innovation with a firm commitment to the sustainability of the SDGs to demonstrate that \u2018buying good fruit is not a matter of luck but a matter of brand\u2019, proving that with \u2018The mangiest mango\u2019 and the \u2018Always just ripe\u2019 avocado (\u2018If it\u2019s TROPS, it\u2019s plenty of fruit\u2019), an excellent product is guaranteed, ripened on the tree and environmentally friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The visit continued with a tour of the production, handling, and packaging plant, during which those present were able to see firsthand TROPS\u2019 commitment to innovation and the use of advanced technology in fruit processing, ensuring its freshness and quality. A tasting of fresh mangoes of different varieties was, of course, a must, given that it was the height of the mango season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u2018Inspirational Visits\u2019 organised by the FMRE have a twofold aim: to promote the exchange of knowledge, insights and experiences amongst member executives and business leaders, and to introduce members to projects and initiatives from other companies that may act as a reference and source of inspiration.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the 17th and 18th September, a delegation of executives and representatives from FMRE member companies travelled to M\u00e1laga as part of the \u2018Inspiring Visits\u2019 organised by the Brands Forum to gain first-hand insight into M\u00e1laga\u2019s technological and business ecosystem and engage in high-level institutional meetings. 17th September: M\u00e1laga TechPark, AirZone, Polo Nacional de Contenidos&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[],"class_list":["post-29909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FMRE Hosts &#039;Inspirational Visits&#039; 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