- The leading business school in southern Spain and the regional leader in AI training for commercial strategy are joining forces to bring to the entire region a proven training model developed in Málaga, which has already filled the Trade Fairs and Congress Center of Málaga (FYCMA) three times
EIG Education, the leading business school in Andalusia, has announced a strategic alliance with Stezano Consulting, the Málaga-based firm led by Héctor Stezano, a regional benchmark in Artificial Intelligence training applied to commercial strategy. The agreement will scale across Andalusia, the successful training programs Stezano has developed over the last three years in Málaga, where thousands of professionals have participated in courses that filled FYCMA on three occasions.
The fourth edition of Andalusia’s largest AI event, taking place on October 29, will mark the official launch of this alliance with EIG Education.
A Partnership Between Leaders to Accelerate Commercial Transformation
EIG Education has built its identity as a school of alliances, collaborating with leading institutions in their respective fields. It maintains a long-standing alliance with ESIC University, Spain’s top marketing and business school for the past 60 years, and a strategic partnership with OPPLUS, one of Andalusia’s largest employers, in the field of dual vocational training, connecting education directly to employment.
With the addition of Stezano Consulting as a new partner, EIG strengthens its position as Andalusia’s leading business training platform, integrating AI applied to sales and commercial strategy into its training ecosystem.
“With this alliance, we bring to all of Andalusia a proven training model that combines academic knowledge, business experience and the practical application of Artificial Intelligence. EIG Education and Stezano share the same purpose: to help companies transform from the inside, using tools that deliver real results,” affirms Carlos Castilla, CEO of EIG Education.
From Málaga to the Rest of Andalusia: A Proven Success Model
Over the past three years, Héctor Stezano has developed a pioneering program in Málaga that turns AI into a tangible tool to boost sales productivity, optimize processes, and drive revenue growth. His training programs, which combine keynote talks, live demonstrations, and hands-on tools for daily business use, have attracted a rapidly growing audience of entrepreneurs, executives, sales teams, and business owners.
The impact of these programs has been remarkable: in just three editions, Stezano has filled FYCMA three times, bringing together over 4,000 professionals and more than 200 companies from diverse industries. His model meets a real market need: learning how to use AI in a practical, profitable way.
Now, thanks to the alliance with EIG Education, this model will be replicated across other Andalusian provinces, including Seville, Granada, Córdoba, Almería and Jaén, backed by the institutional, logistical and academic support of a school with more than 30 years of experience.
“Over these years, we’ve learned that talking about AI isn’t enough; you need to teach people how to use it and measure its impact. With EIG, we’re taking the leap we needed to reach the whole of Andalusia, supported by an institution that shares our vision and values,” confirmed Héctor Stezano, Founder of Stezano Consulting.
A Partnership Serving Andalusia’s Business Ecosystem
This alliance is more than a strategic agreement — it is a direct response to the needs of a rapidly transforming market. Many Andalusian companies, especially SMEs, must integrate AI into their business processes to remain competitive, but lack the resources or knowledge to do so effectively.
The collaboration aims to democratize access to AI training applied to commercial strategy, bringing technological innovation closer to the business fabric through programs that emphasize immediate application, ease of use, and tangible results.
Key benefits of the collaboration include:
- Practical access to AI tools for lead generation, automation, customer service, demand forecasting and data analysis.
- Training for sales teams and executives to integrate AI into strategic decision-making.
- In-person training at EIG Education campuses in Málaga, Seville and Granada, along with itinerant sessions throughout Andalusia.
- Documented success stories demonstrating real impact on Andalusian businesses.
- Joint EIG–Stezano certification, accrediting participants’ acquired skills.
A Winning Combination: Academic Vision Meets Real-World Expertise
The strength of this alliance lies in the complementary nature of its partners. EIG Education contributes its regional structure, network of alliances, reputation and educational management capacity, while Stezano Consulting brings practical expertise, a proven methodology and close ties to the real market.
Together, they offer a comprehensive training solution that combines academic rigor, innovation, and immediate applicability. Andalusian companies will gain access to high-level, hands-on training designed to generate real business impact.
October 29: The Beginning of a New Chapter
On October 29, FYCMA will host the fourth edition of Stezano’s flagship event, now in partnership with EIG Education, the largest in-person AI event in Andalusia. It will bring together business leaders, executives, marketing, sales and tech professionals, featuring inspiring sessions, live demonstrations and real-world use cases of AI in sales and commercial management.
“This alliance strengthens EIG Education’s commitment to the future of Andalusian business. Training in AI isn’t about talking about tomorrow — it’s about preparing our professionals to compete today,” adds Fernando Martín, Marketing Director of EIG Education.